George Ch. Zotos holds a PhD from the Aristotle University of Thessaloniki School of NOPE. (specializing in Marketing), M.B.A. (with an emphasis on Marketing) from the University of Minnesota, USA (University of Minnesota, Minneapolis) and is a graduate of the University of Macedonia Thessaloniki. He has taught undergraduate and postgraduate Marketing courses at US Universities. Rhode Island, Wharton Business School, and University of Pennsylvania, University of Canterbury, New Zealand and University of Macedonia as visiting professor. His articles have been published in international journals and he has presented papers at international conferences. His work has been cited in relevant scientific journals. He is a reviewer in international journals. He is a member of the Editorial Board of the International Journal of Advertising. He has authored books and research monographs. He was responsible for many research projects (National and European). He was Vice President of the Communication Institute of Greece. He was the Director of Postgraduate Studies of the Department of Economics (OE) at the Aristotle University of Thessaloniki (AUTH), President of the Department of OE. for two terms and Director of the Department of Business Economics of the Department of CoE. at AUTH. for a decade. He is a member of the Greek, European and American Academy of Marketing as well as the International Marketing and Development Company.